2019 Membership Plan

This year, we’re asking our units to use a different model during membership season. We are providing new technology that will allow your unit to recruit better at no cost to you. Below is a letter from our Council Membership Chair, Dale Thomas, which outlines the 2019 Membership Plan.

Dear Unit Volunteers,

Fall is right around the corner and the Northeast Illinois Council is excited to roll out our 2019 Recruitment Plan. In partnership with the BSA’s National Service Center, the Northeast Illinois Council will be supporting your units with digital recruitment marketing this fall. Through geofencing—digital ads specifically targeted to families within your unit’s geographic location—we’ll ensure that families in your community understand the incredible benefits of Scouting and know how and where to join.

Layered on top of your unit’s recruitment efforts, the BSA is placing featured ads on Facebook promoting Scouting and driving people to your specific joining event. This service is being provided by the council and the BSA at no cost to your unit.

Here’s what we need from you to make this happen: 

       Please submit this information no later than July 31st to ensure best results from the geofencing system and maximum support from your district.

Once we have your Registration Night information, we’ll be able to help you better roll out the new Northeast Illinois Council Recruitment Plan. We’re asking you to do things differently than you have in the past. Because we have new technology to support your unit reaching more families, we recommend using this registration night model to better streamline the registration process. Our units that have the most successful registrations use this model and collect applications and fees the same evening. This system saves your unit time because it eliminates the need for extensive follow-up. Our model features stations that get families registered and provide them with everything that they need to get started.

      Registration Night Station Set Up

  • Station 1: Welcome – Greet every family that comes in and ask them to sign in.
  • Station 2: Unit Information – Hand out the unit calendar, contact info, and a save the date for your parent orientation.
  • Station 3: Registration Forms – Have the parent(s) complete the BSA application and explain the cost. If your packs have additional dues, please explain what they cover. Have the family complete the Family Talent Survey.
  • Station 4: Check Out/Pay – Make sure the application is completed and signed by the unit leader. Collect the completed application and proper fee amount that your unit charges.
  • Station 5: Uniform (optional) – Once they are done checking out, direct them to the table where they can purchase/receive their book, uniform, patches, and other Scouting supplies.
  • Station 6: Fun activity (optional) – Once they are done purchasing the essentials to be a Scout, have an easy activity planned like ice cream, s’mores, or a craft.

We’re working hard to ensure families understand how Scouting can help them make the most of the time they have together and help them set their children on the path to success. With a strong recruiting effort, we can ensure that every child attending a Registration night leaves as an official Scout.

Throughout the summer, we will be consistently adding resources to our membership homepage, where you can order registration materials and learn more about registration best practices. We will also be adding a myriad of digital marketing tools in addition to our traditional paper assets. In July, you will receive our membership newsletter detailing all of these updates. You will be contacted by your district professional staff before August 1 to check in on your progress and address any additional needs. We are here to ensure your success!

Thank you for all you do in Scouting to support the families in your community. Your work changes lives, piece by piece, meeting by meeting. Your efforts make a difference, and we thank you for the time you so generously give.

Yours in Scouting,

Dale Thomas, Vice President of Membership